Experience

SuitShop
Director of Marketing
Dec 2020–Present

Strategic Leadership & Business Growth

• Spearheaded marketing efforts, scaling annual revenue from $3M to $30M within three years through innovative DTC strategies
• Built and led a high-performing team of three (social media manager, designer, copywriter), fostering collaborative and growth-oriented culture
• Managed $300K+ monthly budgets across email, social, paid, influencer marketing channels, and local growth initiatives in showroom cities

Digital Marketing & E-commerce Performance

• Grew email-attributed revenue to 26.6% of total revenue in 2024, with a 17% YoY increase
• Achieved 9.2 blended ROAS across paid social channels, with an efficient $24 CAC and $200 AOV
• Scaled organic traffic to 150-250K UMSV in 2024, reflecting 20% YoY growth with a 4% conversion rate

Channel and Campaign Optimization

• Grew Instagram following from 17K to 88K (+380%) and launched TikTok, reaching 20K followers
• Led agency partnerships for SEO, paid search, and Pinterest, driving 20% YoY growth in site traffic
• Achieved 20M+ Pinterest impressions in 2024 through strategic content and agency collaboration

Brand and Digital Transformation

• Directed 2021 rebrand from The Groomsman Suit to SuitShop, maintaining SEO momentum and ensuring 150% YoY organic traffic growth
• Oversaw UI/UX improvements, enhancing product listing pages, landing pages, blog page optimization and content to improve user experience and SEO performance
• Developed and managed influencer and creator programs, establishing partnerships that delivered significant earned and paid media

Launching Up, LLC.
Founder & Digital Marketing Strategist 
Dec 2019–Present

• Transitioned from full-service digital marketing consultancy to specialized UGC content creation
• Currently focused on developing high-impact, authentic content for DTC brands
• Provide end-to-end content creation services, including:
• Creative scripting and conceptualization
• On-camera performance and content production
• Project management for editorial teams
• Strategic content development for family and lifestyle brands including (including family brands like Coterie, Nanit, Owlet, ByHeart, and Hooked on Phonics

Previous Historical Achievements (2019-2022)

• Developed comprehensive marketing strategies for startups and emerging DTC brands across diverse industries
• Led comprehensive email strategy and ESP migration for Option B, restructuring automation flows to improve customer engagement and retention
• Developed and optimized lifecycle marketing campaigns for Blume Skin, focusing on customer journey optimization and revenue growth
• Created strategic email automation frameworks adaptable across multiple DTC brands
• Implemented data-driven segmentation strategies and personalization initiatives to enhance customer engagement

Springbot
Campaign Manager
Mar 2017–Dec 2019

• Established + grew team of ten individuals
• Strategized + launched full-funnel marketing campaigns for 60+ accounts
• Managed $500k+ in total monthly ad spend across client portfolio 
• Created internal + external training resources for team and clients

Uber Eats
Restaurants Partnership Lead 
July 2016–March 2017

• Implemented a comprehensive 5-step sales process for city expansion across Southeastern markets, including Atlanta, Washington D.C., and Nashville
• Developed CRM reporting and team dashboards to track account data and performance metrics
• Provided Salesforce training for new hires, demonstrating early leadership and technical skills
• Managed customer relationships throughout the sales and onboarding process
• Contributed to the development of the Southeast sales training handbook, showcasing strategic documentation and process improvement skills