Yumwoof is on a mission to extend the lifespan of dogs through diet. As an investor and active marketing advisor for the brand, I work alongside co-founders, Jaron and Yo, to scale the business as a whole. I have lead creative direction on email and SMS marketing, paid social, and more. Together, we were able to achieve our first $100k month within the first ten months of operation. Currently, we are working to build Yumwoof's social community in order to maintain a fresh library of creatives to be used as ad assets.

With the ever-evolving line of products,  we spend focus on personalizing automated marketing to create a unique experience for each subscriber while simultaneously relieving the team of additional work. Between automations and weekly campaigns, Klaviyo accounts for more than 30% of monthly revenue.